Nollywood Comes to the New School!

Originally posted Nov 9, 2010 12:38 PM by Project Africa   [ updated Nov 19, 2010 6:22 PM ]

Friday 12th November: Project Africa Brought Nollywood to the New School!
The Film: Coronation (2004)
By: Ifeanyi Azodo
Staring: Pete Edochie, Maureen Solomon, Clem Ohameze, and Kanayo O Kanayo

Coronation is set as a critique of the ozo title in the Igbo community of South-Eastern Nigeria. It is the story of Akwaika, a wealthy young man who desired by all means to belong to the ozo cult in his community. Originally, a poor man, trained by his brother and uncle, Akwaika becomes rich and forgets all those who helped educate him. This film can be called a cultural tale that combines village politics, a traditional title-taking ceremony in the South-East of Nigeria, and the quest for power and authority among the people (Uwah, 2009).

The Presentation: Ekerete Udoh is Editor in Chief of the Diasporan Star – the only tabloid paper covering Nollywood outside of Africa. He will speak on the rise of Nollywood – now the second largest movie industry in the world. The Diasporan Star has been described as Nollywood’s version of the National Enquirer!

Mr. Udoh spoke about the rise of Nollywood, which UNESCO now lists as the second biggest film industry in the world after Bollywood. The industry produces from 200 films a month and rakes in an astonishing $250 million annually. This, Udoh says, is expected to double in the next couple of years.

He said the films resonate with viewers across social and ethnic lines, both within and outside of the African diaspora. As they become increasingly popular they are challenging long-held misconceptions of Africa as a continent entirely ravaged by war and poverty. Udoh says this is helping to open people’s eyes to the beauty and culture of Africa.

His magazine, the Diasporan Star, was founded in 2008 and is now the premier source of Nollywood news outside the African continent. Udoh and his colleagues have strong relationships with many in the industry, whose careers they helped launch while working in Nigeria.

Now, these connections allow them to get stories and scoops even those within Nigeria struggle to get. As such, he says, they are often contacted by Nigerian publications who want permission to cite their information.

Visit the Africa @ 50 page of this website for more information.


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